Le KFSH&RC se classe comme marque de soins de santé la plus valorisée en Arabie Saoudite et au Moyen-Orient

RIYAD, Arabie Saoudite, 03 mai 2024 (GLOBE NEWSWIRE) — Le KFSH&RC (King Faisal Specialist Hospital and Research Centre) se classe en tête du secteur de la santé en Arabie Saoudite et au Moyen-Orient, et se distingue pour la deuxième année comme la marque de soins de santé la plus valorisée dans ces régions. Selon les rapports de Brand Finance pour 2024, la marque s’est classée 9e en Arabie Saoudite et 28e au Moyen-Orient. De plus, le KFSH&RC se distingue comme unique hôpital au monde à figurer parmi les dix marques les plus valorisées dans le pays.

Le rapport de Brand Finance révèle que la valeur de marque du KFSH&RC a augmenté de 31 %, dépassant 5,6 milliards de riyals saoudiens, soit l’équivalent de 1,5 milliard de dollars. Cette augmentation est le résultat de l’engagement inébranlable de l’hôpital qui cherche à intégrer les derniers traitements médicaux et technologies, et à fournir des soins médicaux spécialisés conformes aux normes internationales les plus récentes.

M. Muhannad Kadi, directeur des communications et du marketing d’entreprise, revient pour nous sur cette reconnaissance mondiale dont bénéficie le KFSH&RC : « Ce succès illustre parfaitement l’engagement de l’hôpital pour atteindre les normes de qualité les plus élevées et offrir des soins d’exception, et reflète également la valeur importante qu’il offre à ses bénéficiaires. » Il souligne que la position de l’hôpital parmi les dix marques les plus valorisées d’Arabie Saoudite met en évidence non seulement sa rentabilité, mais également l’impact positif des changements en cours dans le secteur de la santé du pays.

Au cours de l’année écoulée, le KFSH&RC a franchi plusieurs étapes importantes qui ont contribué de manière significative à améliorer la solidité et la réputation de son image de marque. Cela inclut notamment la réalisation de quatre expériences révolutionnaires dans le domaine de la médecine spatiale, la réalisation de la première transplantation hépatique entièrement robotisée au monde et le lancement d’un service d’analyse rapide des données de séquençage du génome complet, accessible à tous les bénéficiaires. En outre, le KFSH&RC a célébré le traitement réussi de 100 patients atteints de leucémie lymphoblastique aiguë, preuve de nos capacités médicales avancées et de notre engagement dans les soins aux patients.

Dans la lignée du plan Saudi Vision 2030 et de ses programmes de transformation initiés par Son Altesse Royale, le Prince héritier et le Premier ministre, qui visent à renforcer la position du Royaume sur le plan international et à en faire un centre en matière de soins de santé, le KFSH&RC a été classé comme le meilleur centre médical universitaire au Moyen-Orient et en Afrique. Il s’est également hissé à la 20e place du classement des 250 meilleurs hôpitaux au monde par Brand Finance pendant deux années consécutives, en 2023 puis en 2024. Il figure également dans le classement des 250 meilleurs hôpitaux au monde publié par le magazine Newsweek.

Pour plus d’informations, veuillez contacter :

M. Essam Al-Zahrani, responsable par intérim des affaires médiatiques, 0555254429

M. Abdullah Alown, rédacteur en chef des affaires médiatiques, 0556294232

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KFSH&RC Classificado como a Melhor Marca de Cuidados de Saúde da Arábia Saudita e Oriente Médio

RIADE, Arábia Saudita, May 03, 2024 (GLOBE NEWSWIRE) — O KFSH&RC lidera o setor de saúde do Reino da Arábia Saudita e do Oriente Médio, reconhecido como a marca de saúde mais valiosa nessas regiões pelo segundo ano. De acordo com os relatórios do Brand Finance de 2024, ficou em 9o lugar na Arábia Saudita e em 28o no Oriente Médio. Além disso, o KFSH&RC se destaca como o único hospital do mundo a ser classificado entre as dez marcas mais valiosas do país.

O Brand Finance Report mostra que o valor da marca KFSH&RC aumentou 31%, excedendo 5,6 bilhões de riais sauditas, o equivalente a US$ 1,5 bilhão. Esse aumento é o resultado do compromisso inabalável do hospital em incorporar as mais recentes tecnologias e tratamentos médicos e fornecer atendimento médico especializado que atenda aos mais recentes padrões internacionais.

Refletindo sobre o reconhecimento global do KFSH&RC, o Sr. Muhannad Kadi, Diretor de Comunicações Corporativas e Marketing, comentou: “Esta conquista ressalta a dedicação do hospital em alcançar os mais altos padrões de qualidade e fornecer cuidados de saúde excelentes, bem como o valor significativo que oferece aos seus beneficiários.” Ele enfatizou que a posição do hospital entre as dez marcas mais valiosas da Arábia Saudita não apenas ressalta sua eficácia, mas também o impacto positivo das transformações em andamento do setor de saúde do Reino.

No ano passado, o KFSH&RC alcançou vários marcos notáveis que contribuíram significativamente para a força e reputação da sua marca. Isso inclui a realização de quatro experimentos inovadores em medicina espacial, a realização do primeiro transplante de fígado totalmente robótico do mundo e o lançamento de um serviço rápido de análise de sequenciamento de genoma completo disponível para todos os beneficiários. Além disso, o KFSH&RC celebrou o tratamento bem-sucedido de 100 pacientes com leucemia linfoblástica de células T, um testemunho da nossa capacidade médica avançada e dedicação ao atendimento do paciente.

De acordo com a Saudi Vision 2030 e seus programas de transformação, iniciados por Sua Alteza Real, o Príncipe Herdeiro e o Primeiro-Ministro – que visam melhorar a posição global do Reino e estabelecê-lo como um centro de saúde – o KFSH&RC foi classificado como o melhor Centro Médico Acadêmico do Oriente Médio e da África. Também garantiu o 20º lugar globalmente por dois anos consecutivos, 2023 e 2024, de acordo com o relatório Global Top 250 Hospitals da Brand Finance. Além disso, ele foi classificado entre os melhores hospitais do mundo do 250 Best Hospitals in the World da revista Newsweek.

Para mais informações contate:

Sr. Essam Al-Zahrani, Dirigente Interino de Assuntos de Mídia, 0555254429

Sr. Abdullah Al-Awn, Editor Sênior de Assuntos de Mídia, 0556294232

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Scholar advocates literacy development plan to address learning poverty


A scholar, Mr Namse Udosen has called on the federal and state governments to develop a Literacy Development Plan to effectively address the learning poverty in the country.

Udosen, a master’s student of international education and development, University of Sussex, Brighton, UK, made the call in a telephone interview with the News Agency of Nigerian on Friday.

He argued that Nigeria and its federating states have been struggling with literacy development for years without success, due to lack of concrete plan to address the challenge in primary schools.

He said that so far, no state in Nigeria has a literacy development plan, stressing the need for government at all levels to develop the plan to improve learning outcomes in basic schools.

According to him, the plan, if developed, will guide primary education delivery system, and ensure that the right human and material resources are deployed to improve reading instructions.

‘It will also assist in improving literacy rates by effectively utilising metho
dologies based on acceptably defined knowledge parameters and empirical processes.

‘The literacy development plan policy will equally serve as a valuable resource for designing in-service teacher training.’

He also stressed the need to align literacy goals in the Universal Basic Education Policy with pedagogy, teacher training, learning resources, school plants and local cultures at the state level in Nigeria.

He said that the national and states’ Policy on Education were designed to inculcate literacy, numeracy, and effective communication skills in pupils, but lacked the needed quantitative indicators that align with the policy objectives.

Udosen said that the current National Policy on Basic Education and the State Basic Education Policies needed to be more specific about teaching aids and other instructional materials design and development.

According to him, basic education teachers can only develop pupils’ reading and critical thinking skills effectively, if they understand the constructs associate
d with literacy instruction.

He also urged education planners in the country to work with language experts to develop orthographies of different languages to guide curriculum design.

‘Literacy assessment tools should also be designed in different languages for different basic education levels.

‘This will help measure the achievement of set targets, guide instruction, and provide remediation for students with divergent learning abilities.

‘The governments should also create supplementary materials with local stories and cultural references that align with the national curriculum and provide high-quality teaching materials for all,’ he said.

The scholar also stressed the need to collect data on student learning outcomes, teacher implementation, and programme costs to monitor literacy improvement.

Source: News Agency of Nigeria

Press Freedom Day: Group rallies support for journalists’ safety


A Civil Society Organisation, Initiative for Better and Brighter Nigeria (IBBN), Osun Chapter, has called for the safety and protection of journalists in Nigeria and worldwide in general.

The group made the call in a release by its Coordinator, Angel Folorunso, in Osogbo on Friday, in commemoration of the World Press Freedom Day.

Folorunso decried the way journalists were being maimed and killed globally , in the line of duty, calling for special protection and safety of the pen pushers in the cause of their operation.

‘We are appalled by the rate at which journalists are killed, maimed and/or imprisoned while on duty globally in the course of gathering and disseminating news

‘ A critical function propelling Article 19 of the Universal Declaration of Human Rights, incorporating the right to freedom of speech and expression.

‘This right has been ingrained in various national constitutions as supported by UNESCO, an agency of the United Nations whose mandate is to ensure freedom of expression and the safe
ty of journalists and the issue of impunity,’ he said.

According to him, Osun IBBN is unhappy with all extrajudicial killings or maiming of journalists anywhere, including Nigeria.

‘The theme of the World Press Freedom Day 2024 is : ‘A Press for the Planet: Journalism in the Face of the Environment Crisis.

‘The theme is apt now that climate change is massively wreaking havoc all over the world.

‘Developmental journalism needs to be enhanced to generate awareness on environmental issues such as deforestation, desertification, global warming, pollution, flood, and nuclear warheads’ threats and their consequences.l,’ he said

He stressed that in view of the enormous jobs heaped on the shoulders of journalists, it’s wrong to imprison, gag and kill them by both the State and non-State actors anywhere.

He called on governments all over the world, to compensate journalists who had been maltreated in the course of duty.

‘According to International Federation of Journalists (IFJ) Report, no fewer than 2356 journ
alists were killed between 1990.and 2020.

‘Many of them were jailed and denied access to information with little or no compensation.

‘We implore Nigerian government to enable journalists have access to corporate information which is the oxygen of democracy, while journalists should report issues fairly accurately on a balance scale,’ he said

He called on civil society organisations, judicial actors and government to protect journalists and other citizens against all forms of attacks and extrajudicial killings.

He said journalists too should imbibe ethics and shun misinformation and disinformation by fact checking their stories in order to avoid falling into the unethical lure and lores of the social media

Source: News Agency of Nigeria

Commission urges airlines to protect rights of PWD


The Anambra Disability Rights Commission has called on local airlines to protect the rights of Persons with Disabilities (PWD).

Mr Chukwuka Ezewuzie , the commission’s chairman, made the plea at a press conference in Abuja on Friday.

He alleged that some local airlines had been discriminating against PWD with impunity.

Ezewuzie cited an incident, which involved him in 2019, where an airliner insisted that he must produce a travel companion before he could board a plane from Abuja to Anambra.

Ironically, the chairman said, he boarded the same airline to Abuja without a companion for the conference he attended.

‘ I told them that i have travelled alone unsupervised to 21 countries through 50 airports around the world, without a travel companion, they refused to allow me travel alone.

‘ This caused me to spend more money in securing another ticket with a different airline that did not require a travel companion,’ he said.

Ezewuzie said the purpose of the press conference was to draw the attention of loca
l airlines to the special needs of PWD.

‘ It is also to call on the airlines to respect the federal laws, respect the provisions of the international convention of the rights of PWD community.

‘ To respect the resolution of the International Air Transport Association (IATA) that is the umbrella organisation for all the airlines around the world.

‘ Also, we want the domestic airlines in Nigeria to pay attention to the law of the land, to the needs of PWD community and to the rule of the organisation they subscribe to,” he said.

The chairman called on stakeholders to work assiduously toward eliminating all forms of barriers to accessing air transportation by PWD.

‘ The World Health Organisation has estimated that more than 1.3 billion people live with some form of disability, which constitutes approximately 16 per cent of the world’s population.

‘ The airline commitment to accessible air transport was reaffirmed at the 2019 IATA Annual General Meeting , when IATA members approved a Resolution on PWD comm
unity.

‘ The UN Convention on the rights of PWD community requires its parties to take appropriate measures , so that PWD community have access.

‘They should have access on an equal basis with others, to the physical environment, to transportation and others, both in the urban and rural areas,” he said.

Source: News Agency of Nigeria

Degree mills: FG to flush out fake certificate holders


The Minister of Education, Prof. Tahir Mamman has pledged to flush out persons in public and private organisations working with fake certificates.

Mamman made this known while speaking in Abuja on Friday when he received the report of an Inter-Ministerial Investigative Committee on Degree Certificate Milling from the Chairman of the committee, Prof. Jubrila Amin.

The News Agency of Nigeria report that the minister of education on Jan. 9, inaugurated an Inter-Ministerial Committee to examine the veracity of allegations of degrees racketeering within both foreign and local private universities.

The committee was mandated to review the role of any MDAs or its officials in facilitation of the recognition and procurement of fake certificates in question.

Mamman, who expressed sadness over what has been uncovered during the investigations, said that the ministry would work with relevant agencies to sanitise the education sector and rid it of any fake tendencies.

‘We can’t afford to have the integrity of our e
ducation soar by some few persons.

‘It is possible that some are carrying fake certificates in public and private organisations who needs to be flushed out. This report is a product of a thorough investigation.

‘It is sad that someone who should come out from a Nigerian institution with a 2:1 or 2:2 is now parading an international certificate of first class.

‘The ministry is determined to take steps to sanitise the system,’ he said.

He pledged to take decisive role to ensure standards were enshrined in the system saying that ‘we can’t afford to let down our country when it comes to standards’.

Presenting the report, Chairman of the Inter-ministerial Committee, Amin, decried the horrible standards of education in those schools saying that many of those schools awarding degree certificates were an eye saw.

Amin said the problems at hand required speedy intervention, recommending that all agencies in the sector must digitise/automate their system.

He said that automating the entire education system was a
way to go in such a way that you could sit in your office and monitor what is happening in all tertiary institutions.

According to him, in the course of our investigation, we realise that the present programme of accreditation and evaluation of results is inadequate.

He called for more universities in the country, saying that more universities to train PhD holders would help a lot rather than Nigerians going outside in search of certificates while ending up getting fake certificates.

He therefore, urged the National Universities Commission (NUC) to pay more attention to institutions offering part time or sandwich programmes so we don’t have a repeat of 2017 saga of centres offering unaccredited courses.

‘People go and get fake degrees and we have been to those countries and we know what a proper degree looks like, we know what the fake one looks like.

‘We have given it to the ministry to scrutinise anyone presenting a certificate from those institutions and anything else is fake.

‘it is up to the minist
ry to find out people with fake certificates and deal with them in whatever way they derm fit,’ he said

Source: News Agency of Nigeria