Automobili Lamborghini’s “The Epic Road Trip” nears its destination with commemorative collectible celebrating the brand’s 60th anniversary

After 7 months of exclusive NFT drops, existing customers will receive a custom collectible to celebrate the iconic supercar manufacturer’s diamond jubilee.

Sant’Agata Bolognese, March 09, 2023 (GLOBE NEWSWIRE) — Automobili Lamborghini has nearly reached the end of “The Epic Road Trip”, an 8-month journey that culminates in a momentous milestone: the legendary brand’s 60th anniversary.

Developed in partnership with INVNT.ATOM™  and Web3 Pro, The Epic Road Trip invites owners and enthusiasts to collect the ultimate set of digital memorabilia to unlock utilities and experiences – including the opportunity to be one of the first to preview the latest Lamborghini model before it’s released to the public.

Collectors of “The Epic Road Trip” will also be rewarded with a variety of utilities and experiences, depending on their level of ownership:

  • Access to Collectors-only Discord community/channel
  • Exclusive mobile and desktop wallpapers
  • Centro Stile sketch from Mitja Borkert, Head of Design
  • GLB file for Lamborghini consumers to experience in the metaverse
  • An intimate VIP tour of the Lamborghini Sant’Agata headquarters
  • Exclusive first look at the latest Lamborghini model

As the 60th anniversary approaches, Lamborghini will leverage this opportunity to bring together in celebration both Lamborghini customers and “The Epic Road Trip” asset holders. “Lamborghini’s commitment to innovation extends beyond our super sports cars and into all aspects of our business – specially as we reach younger generations,” says Christian Mastro Marketing Director of Automobili Lamborghini. “The Epic Road Trip is the latest example of our unconventional approach which has powered us for six decades. As we celebrate 60 years of forward looking attitude, we want to reward customers and fans of the past, present, and future for their loyalty — giving them the chance to get further involvement and connection with the Brand.”

Lamborghini will commemorate the milestone with a 60th-anniversary digital collectible. Those visiting Lamborghini dealerships or attending IRL anniversary celebrations can scan a QR code to claim. At the same time, the commemorative collectible will be airdropped to “The Epic Road Trip” collectors who have purchased 2 or more NFTs across Drops 1 through 8.

In addition, all holders of the commemorative NFT will receive token-gated access to an exclusive, AMA-style session with senior Lamborghini executives discussing Lamborghini’s past, present, and future.

The final drop of “The Epic Road Trip” begins March 20th – 23rd, with the last opportunity for collectors to reach the finish line at Lamborghini NFT Marketplace.

While “The Epic Road Trip” will be concluding soon, this is only the beginning of Lamborghini’s Web3 journey as they continue to develop innovative engagement platforms that deepen their relationship with customers and fans which capture the essence of what it means to be a member of the Lamborghini community.

Photos and videos: media.lamborghini.com
Hype Reel of the campaign to date

Media kit (hi-res photos and bios)

Information on Automobili Lamborghini: lamborghini.com

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About Automobili Lamborghini’s “The Epic Road Trip”

Automobili Lamborghini, together with Web3 Pro and INVNT.ATOM, invite fans, collectors, and enthusiasts to be a part of The Epic Road Trip, a series of digital collectibles that unlock utilities, and experiences – including the opportunity to be one of the first to preview a new Lamborghini model. The collection consists of four NFTs released each month for 8 months, across 4 consecutive days, each available to purchase for 24 hours only. All base collectible NFTs will be limited to an edition of 1,963 and the fourth rare NFT will be available in a limited edition of 63 units. At the very end of the campaign, only those who have acquired all the monthly NFTs issued – either the three base NFTs or three base plus the limited edition – will receive a special NFT revealing the next Lamborghini model.

About INVNT.ATOM™

INVNT.ATOM, part of [INVNT GROUP] THE GLOBAL BRANDSTORY PROJECT™, is an innovation and brand experience agency devoted to helping global brands chart a course, navigate, activate, and create new opportunities at the digital frontier of Web3. Based in Singapore, the collective of strategists, marketers, creators, programmers, matchmakers, and thought leaders, turn strategies into stories and stories into experiences, that engage communities on the global stage. For more information about INVNT.ATOM, visit: www.invntatom.com.

About [INVNT GROUP]™

[INVNT GROUP] was established as an evolution of the founding global live brand storytelling agency INVNT. Led by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™ represents a portfolio of disciplines designed to help forward- thinking organizations innovate and impact audiences everywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative-led culture consultancy, Meaning; production studio & creative agency, HEVĒ; events for colleges and universities, INVNT Higher Ed; digital innovation division, INVNT.ATOM; creative multimedia experience studio, Hypnogram; and the original live brand storytelling agency, INVNT. For more information visit www.invntgroup.com.

About Web3 Pro™

Since 2018, Web3 Pro has been a pioneer in developing innovative technologies that enables enterprise brands, creative agencies, marketing agencies, and their clients to harness the power of Web 3.0, community-based marketing. Our platforms, including the NFT PRO white-label marketplace and HUB engagement platform, are designed with the end customer in mind, which enables successful campaigns and strategies that boost important revenue, engagement, and marketing-related key performance metrics. For more information about Web3 Pro, visit: www.web3pro.com.

Attachment

For “The Epic Road Trip” campaign & press inquiries:
Paola Cracknell
pcracknell@invnt.com

For [INVNT GROUP] and INVNT.ATOM press inquiries:
Jhonathan Mendez de Leon
jmendezdeleon@invnt.com

For Web3 Pro press inquiries:
Bekkah Frisch
bekkahf@web3pro.com

GlobeNewswire Distribution ID 8785335

VOA Interview: Millennium Challenge Corporation CEO Alice Albright

Editor’s note: Alice Albright, CEO of the Millennium Challenge Corporation, or MCC, gave an interview to Carol Castiel of VOA’s English to Africa Service on the “Press Conference USA” radio program on March 7, 2023, at our Washington headquarters.

As efforts to strengthen U.S.-Africa relations are in motion with plans for several high-level delegations to visit the continent following the December 2022 U.S.-Africa Leaders Summit, Albright discusses the role of MCC in several African countries and the organization’s future goals. The following highlighted excerpts from their conversation have been edited for length and clarity.

VOA: How would you define the MCC’s unique mission and model?

Millennium Challenge Corporation CEO Alice Albright: MCC was created in 2004 with the intention of doing international aid in a somewhat different way. Our mission is to fight poverty through economic growth and our business model is quite distinctive.

We start with a very selective process for determining the countries with whom we work. There are essentially two pieces to that. One is whether or not a country is low-income enough. The second is whether or not a country passes what we call our “scorecard.” The scorecard measures three essential policy areas. One is: is a country managing its economy well; the second is whether a country is investing in its people. These are investments in health and education, for example. And the third is: whether or not a country is on a strong democratic pathway and trying to fight corruption.

Once a country gets through those two essential filters at the beginning, we then start working with countries to figure out jointly, as partners, what are the main challenges towards economic growth ahead of them. Finally, once we do a lot of design, evaluation and diagnostic work, we then deploy, in some cases, hundreds of millions of dollars of grant money. This is significant, particularly in the current environment, to help countries invest in their biggest challenge.

One of the things that also really distinguishes it is how much we put at the heart of what we call country ownership, which is working with the countries on the problems that they think are their priorities.

VOA: Let’s talk about your stewardship. What do you bring to the agency, what unique vision?

Albright: Well, first of all, it’s an enormous honor to be at the agency and it is an agency of incredibly talented people. I just happened to be lucky enough to be nominated and confirmed for the job. I couldn’t be more enthusiastic about being there.

The agency already does incredible work. Some of the things that we’re currently working on are, for example, our gender and inclusion strategy. Even though MCC has had a lot of experience in that area we decided that it was important to sort of step it up a bit.

We’re spending a lot of time on the question of climate change and the need for climate resilience.

We’re very concerned about the impact. As you know, many countries have experienced all kinds of dislocation and migration for various reasons. Even though we are not a humanitarian assistance agency, we see the impact on countries of all of the forms of fragility.

I bring, perhaps, a different lens on a couple of things. I used to work very happily in a wonderful education partnership. So, I’m always asking: “What are we doing about education?” But it’s a terrific place and it’s just a terrific honor to be able to lead it and work with all my wonderful colleagues there.

VOA: In terms of the major sectors in which you work, they seem to be more infrastructure oriented. Talk about the sectors in particular that you support.

Albright: This is one of the more interesting aspects of the model. Unlike many other aid agencies where either they are a single sector by design or perhaps there are a number of earmarks over their choice of sectors, we are not sector confined. We can work almost in any sector.

Now, if you look at the breadth of sectors that we do work on, there are some clear similarities. A lot of it is infrastructure, but we work with countries on what we call the basics: Do they have energy? Do they have a road transportation network? Do they have an agricultural system that is scalable? Do they have health? Do they have education? Do they have transportation? Do they have ports? And so those tend to be major impediments to a country’s growth pathway, which is why we end up working with them.

And I can give you some great examples to just really boil it down to specifics. I was just in Sierra Leone last week. We’ve come to realize that it is in major need of upgrade to its electricity network. There’s a significant part of the country that does not have any reach of electricity. They also have a very fragmented generation capacity that is very heavily reliant on diesel. Their transmission and distribution lines are very inadequate relative to where the population lives. I was in a village talking to community members about what is the impact on their life of not having electricity. They’re not able to get their businesses off the ground. The children are not able to do their homework at night. Babies are being delivered in some cases by flashlight. And so, lack of electricity in a country is a fundamental barrier.

We are in the process of helping them identify the particular gaps in their overall energy landscape that need to be invested in. We’re really studying those carefully with the government, and then, as we proceed, we will probably invest a significant amount of money to help them upgrade their energy network.

VOA: President Joe Biden is trying to increase engagement in Africa based on the U.S.-Africa Leaders Summit. How do you play a role in that?

Albright: The president and the administration have indicated significant interest in the continent. And the African Leaders Summit in December was a real success and a really very important moment in terms of continuing to foster strong relations on the continent. It was really an honor for MCC to be so involved in that.

We signed our first regional compact for just a little bit over $500 million that enabled us to help Benin and Niger build a road transportation network that will increase trade between Niamey down to Cotonou. And we also had a number of terrific meetings with heads of state. It was a really successful few days, I think, and we found it very, very valuable.

VOA: Africa wants to integrate through the creation of the Africa Continental Free Trade Agreement. So, this regional type of compact that you just mentioned between Benin and Niger, that plays right into that overall goal of the continent.

Albright: Yes, it very much matches what the continent aspires for itself. When you talk to leaders, what you hear about is how interested they are in greater integration as a way of driving economic growth, and there’s all kinds of interesting statistics that compare the degree of regional trade with other parts of the world and there’s certainly room to grow.

Benin and Niger were the first one and we’re now looking forward to getting on with it in terms of the implementation. We are also working on a regional power integration compact. It will be essentially situated in Cote d’Ivoire and it will map the geographic footprint of the West African power pool. It will help bring greater investment to that power network, which is essential to the overall power availability in that part of the continent.

And then, just in December, our board approved a third regional compact, which will be initially situated in Senegal and some of its neighbors. But we’ve got to start the process by looking at what are the means of regional integration opportunities that could be in and around Senegal, and then we’ll go from there.

It’s an authority that is difficult to use, but very powerful and we’re very enthusiastic about using it. Not only on the continent, but you can also think about where it could have application elsewhere in the world.

Source: Voice of America

La Nina, Which Worsens Hurricanes and Drought, Is Gone

After three nasty years, the La Nina weather phenomenon that increases Atlantic hurricane activity and worsens Western drought is gone, the National Oceanic and Atmospheric Administration (NOAA) said Thursday.

That’s usually good news for the United States and other parts of the world, including drought-stricken northeast Africa, scientists said.

The globe is now in what’s considered a “neutral” condition and probably trending to an El Nino in late summer or fall, said climate scientist Michelle L’Heureux, head of NOAA’s El Nino/La Nina forecast office.

“It’s over,” said research scientist Azhar Ehsan, who heads Columbia University’s El Nino/La Nina forecasting. “Mother Nature thought to get rid of this one because it’s enough.”

Global impact

La Nina is a natural and temporary cooling of parts of the Pacific Ocean that changes weather worldwide. In the United States, because La Nina is connected to more Atlantic storms and deeper droughts and wildfires in the West, La Ninas often are more damaging and expensive than their more famous flip side, El Nino, experts said, and studies show.

Generally, American agriculture is more damaged by La Nina than El Nino. If the globe jumps into El Nino, it means more rain for the Midwestern corn belt and grains in general and could be beneficial, said Michael Ferrari, chief scientific officer of Climate Alpha, a firm that advises investors on financial decisions based on climate.

When there’s a La Nina, there are more storms in the Atlantic during hurricane season because it removes conditions that suppress storm formation. Neutral or El Nino conditions make it harder for storms to get going, but not impossible, scientists said.

Over the last three years, the U.S. has been hit by 14 hurricanes and tropical storms that each caused $1 billion or more in damage, totaling $252 billion in costs, according to NOAA economist and meteorologist Adam Smith. La Nina and people building in harm’s way were factors, he said.

Influence of climate change

Climate change is a major factor in worsening extreme weather, alongside La Nina, scientists said and numerous studies and reports show. Human-caused warming is like an escalator going up – It makes temperatures increase and extremes worse – while La Nina and El Nino are like jumping up and down on the escalator, according to Northern Illinois University atmospheric sciences professor Victor Gensini.

La Nina has also slightly dampened global average temperatures, keeping warming from breaking annual temperature records, while El Nino slightly turbocharges those temperatures, often setting records, scientists said.

La Nina tends to make western Africa wet, but eastern Africa, around Somalia, dry. The opposite happens in El Nino, with drought-struck Somalia likely to get steady “short rains,” Ehsan said. La Nina has wetter conditions for Indonesia, parts of Australia and the Amazon, but those areas are drier in El Nino, according to NOAA.

El Nino means more heat waves for India and Pakistan and other parts of South Asia and weaker monsoons there, Ehsan said.

Signs that La Nina’s leaving

This particular La Nina, which started in September 2020 but is considered three years old because it affected three different winters, was unusual and one of the longest on record. It took a brief break in 2021 but came roaring back with record intensity.

“I’m sick of this La Nina,” Ehsan said. L’Heureux agreed, saying she’s ready to talk about something else.

The few other times that there’s been a triple-dip La Nina have come after strong El Ninos, and there’s clear physics on why that happens. But that’s not what happened with this La Nina, L’Heureux said. This one didn’t have a strong El Nino before it.

Even though this La Nina has confounded scientists in the past, they say the signs that it’s leaving are clear: Water in the key part of the central Pacific warmed to a bit more than the threshold for a La Nina in February, the atmosphere showed some changes, and along the eastern Pacific near Peru there’s already El Nino-like warming brewing on the coast, L’Heureux said.

Think of a La Nina or El Nino as something that pushes the weather system from the Pacific with ripple effects worldwide, L’Heureux said. When there are neutral conditions like now, there’s less push from the Pacific. That means other climatic factors, including the long-term warming trend, have more influence in day-to-day weather, she said.

Without an El Nino or La Nina, forecasters have a harder time predicting seasonal weather trends for summer or fall because the Pacific Ocean has such a big footprint in weeks-long forecasts.

El Nino forecasts made in the spring are generally less reliable than ones made at other times of year, so scientists are less sure about what will happen next, L’Heureux said. But NOAA’s forecast said there’s a 60% chance that El Nino will take charge come fall.

There’s also a 5% chance that La Nina will return for an unprecedented fourth dip. L’Heureux said she really doesn’t want that but the scientist in her would find that interesting.

Source: Voice of America